Public Relations Case Study: Hachette Book Group’s Raising Readers Campaign
Hachette Book Group's Raising Readers Source: hachettebookgroup.com Background and Introduction In late 2024 and throughout 2025, Hachette Book Group, one of the world's largest book publishers, launched an expansive initiative called the Rising Readers campaign. This campaign was designed to address a documented decline in children's reading for pleasure, a trend that literacy researchers have linked with lower educational outcomes and reduced lifelong engagement with literature. In his year-end letter to authors, illustrators, and translators, Hachette's CEO outlined the campaign's vision and encouraged creative partnerships and advocacy efforts across the publishing community. Hachette UK During 2025 and into 2026, Hachette expanded this effort with significant investments and strategic program development. The publisher pledged $200,000 to fund literacy initiatives that support under-resourced schools and community programs, as part of its bicentennial celebrat...